VANDYTHEPINK to collaborate with and Vayner3 on Designs for Johnnie Walker Blue Label Limited Edition Bottle in a first-of-its-kind collaboration with the world’s first direct to consumer NFT marketplace for luxury wine and spirits, BlockBar, as well as the Web3 consultancy Vayner3 – NFT holders will get the chance to participate in a token-gated voting experience that allows them to weigh in inspirationally on VANDYTHEPINK’s final design of the actual bottle. For the first time, VANDYTHEPINK’s artwork will be displayed in Web3. Additionally, this is the first time that NFT holders will have a say in what gets featured on BlockBar’s bottle through voting.
VANDYTHEPINK is a globally recognized streetwear designer known for his fun and daring take on icons derived from pop culture. By teaming up with Johnnie Walker Blue Label, VANDYTHEPINK created a series of iconographies and colorways that customers can rank when they purchase the NFT. VANDYTHEPINK channeled aspects of progress, harmony, balance, beauty and quality from his culture and personal experiences to create the artwork for this bottle release. He drew parallels between these themes and Johnnie Walker Blue Label’s craftsmanship as well as 88rising’s supportive community.
Junghoon Vandy Son established VANDYTHEPINK in 2017 with the goal of spreading happiness and playfulness through his unique, customized designs. His clothing line features his own take on streetwear, and the name VANDYTHEPINK means light and hope. To experience more flavor visit ONVANDYLAB.ORG and follow @VANDYTHEPINK on Instagram.
“Johnnie Walker Blue Label has become a recognized symbol of prestige and I am excited to imprint my artistic vision on one of the most iconic blended Scotch Whiskies in the world,” said Junghoon Vandy Son, founder of VANDYTHEPINK. “Inspired by the complex harmony and depth of character, I wanted my artwork to be emblematic of the balance within the bottle while representing the communities Johnnie Walker and 88rising bring together.”
If you purchase the NFT on BlockBar.com, you will also have the opportunity to attend ‘V’ curated by Vayner3 at SCOPE Miami Beach as a VIP. On Friday, December 1st, not only will NFT holders get to meet VANDYTHEPINK, but they will also be able vote on final bottle artwork and receive a signed piece of commemorative artwork that is serial numbered.
BlockBar, created in October 2021, is a website that uses NFTs to represent physical bottles of luxury wines and spirits brands. These exclusive NFTs can only be found on BlockBar and can be purchased with ETH, credit card or wire transfer. BlockBar ships physical bottles from a reseller, safe in the knowledge that their Singapore facility has 24/7 security, motion sensors and temperature control. They only partner with major brands like LVMH, Diageo, Bacardi etc. rather than take collections from third parties or hobbyists.
BlockBar is committed to giving luxury wine and spirits a much more democratic feel by allowing anyone in the world to partake, whilst also offering exciting features such as storage and insurance for bottle owners, or even a marketplace to resell their bottles. By utilizing proprietary smart contracts, BlockBar can verify authenticity while also tracing every transaction back to the partnering brand. As if that weren’t enough of an assurance already, know that all transactions conducted on BlockBar are fully protected thanks to our partnerships with leading cyber- and crypto-security firms.
“I’m incredibly excited to see where the design of this Johnnie Walker Blue Label collaboration with VANDYTHEPINK ends up,” said Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America. “We are thrilled to be pushing boundaries in Web3 as this is a first of its kind creator collaboration with an NFT marketplace, ultimately allowing the BlockBar community to play with unique VANDYTHEPINK icons to co-create a one-of-a-kind Johnnie Walker Blue Label bottle with us.”
On December 1, the Johnnie Walker Blue Label NFT will change to show the art that the community voted on. This design will also be put on VANDYTHEPINK edition Johnnie Walker Blue Label bottles. BlockBar will keep these physical bottles in a safe place and have a record of ownership for them on the blockchain until the NFT is redeemed.
The VANDYTHEPINK x Johnnie Walker Blue Label limited edition release will be available to the public on BlockBar.com at 10AM ET on Tuesday, November 22. However, early access to purchase this release will be granted to BlockBar’s Johnnie Walker token holders, Johnnie Walker POAP holders and select Web3 community members beginning 24 hours before the public sale.
The NFT, priced at $355 USD (about 0.30 ETH), can be bought by people who are over the drinking age specified by law in their areas from BlockBar.com with ETH or a credit card. The first users to book the bottle will have 10 minutes to finish checking out at 10AM . Users who manage to finish checking out will get an NFT (digital version) that proves the authenticity and ownership of the physical bottle, which is kept with BlockBar until the bottle owner wants to “burn”the NFT to collect it. Bottle owners can present this NFT as a gift or sell it on the marketplace on BlockBar.com
“We’re thrilled to partner with Johhnie Walker for the fourth time with this special release. This is the first time we are bringing a unique voting mechanic to the purchase experience and we think the BlockBar community will be incredibly excited and engaged,” said Dov Falic, BlockBar co-founder & CEO. “We’re honored to have VANDYTHEPINK lend his iconic artistry to conceptualize this release which will be unique to the bottle owners who purchase the Johnnie Walker Blue Label NFT.”
The brand’s ongoing partnerships with BlockBar and Johnnie Walker, under the parent company Vayner3, offers consumers in Web3 a chance to have unique experiences that premium collectors would enjoy.
As Gary Vaynerchuk states: “The collective efforts seek to offer consumers in Web3 unique and premium experiences for NFT and spirits collectors alike.”
“After the successful launch of the VeeFriends collaboration, and the launch of Johnnie Walker Ghost and Rare Master Set and NFT on BlockBar.com, we are excited by the momentum Johnnie Walker has created throughout the past year,” said Avery Akkineni, President of Vayner3. “We look forward to continuing our partnership and bringing innovative new experiences to consumers in Web3 and the Johnnie Walker community.”