Language edutech company CAKE, recently acquired by HYBE EDU announced today the publication of an English, Japanese and Korean language textbook, ‘BTS LYRICS INSIDE.’ This is the first K-pop IP-based instructional material to be unveiled since the merger of CAKE and HYBE EDU in March. Also announced were CAKE’s plans to launch various educational materials using K-pop IP through a mobile app this year.
Users can learn about BTS’s message through the lyrics of their songs through ‘BTS LYRICS INSIDE,’ which includes the translation of BTS song lyrics, members’ interviews on music, behind-the-scenes stories, and band social media postings. With examples of how the Korean lyrics can be used in real-life conversations as well as various lyrics meanings. People who want to learn Korean and fans of BTS can better enjoy the group’s songs through better understanding of the lyrics. CAKE aims to help users learn Korean in a fun way through entertaining content.
To make the Korean language learning process more enjoyable, CAKE surveyed over 350,000 BTS fans around the world to select songs for the book. Based on the study of BTS concert setlists from 2018 to 2022, CAKE created the book’s content to match the order in which the songs were performed.
“We will continue to develop and provide Korean learning content, utilizing BTS intellectual property that HYBE EDU has been offering since ‘Learn! KOREAN with BTS,'” said a CAKE representative. “We will help fans who first came to know Korean through BTS to learn the language more easily and in a more entertaining way. Through the songs, we also believe fans will understand BTS music on a deeper level.”
BTS LYRICS INSIDE
Coming June 29, 11 AM (KST)
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— HYBE EDU (@HYBE_EDU) June 28, 2022