NODWIN Gaming, which is the esports and gaming section of Nazara Technologies Limited, has purchased a 51% share of Branded. Branded is a Singapore-based full-service live media company.
Nazara acquires Branded IPs
NODWIN Gaming will inherit all of Branded’s event IPs such as All That Matters, It’s a Girl Thing, and CreatorWorld. Furthermore, NODWIN will acquire an experienced international team led by industry veteran Jasper Donat. Jasper will focus on expanding international sponsorship revenue for all of NODWIN Gaming’s IPs in India and globally. The acquisition gives NODWIN up to 51% of the share capital of Branded Pte Ltd through a combination of purchasing shares from existing shareholders and infusing primary shares.
“We are excited to bring Branded into our fold at NODWIN Gaming adding its multiple facets to expand and grow our ecosystem. We share very similar synergies be it our common love for gaming, sports, music, esports, or entertainment, so this was a near-perfect match. IPs like Gaming Matters, Sports Matters and It’s a Girl thing will add a new dimension to what we already offer. We will also look at the talented Branded team taking our existing IPs such as Playground, The Premiership, NH7, and others internationally.” said Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.
Jasper Donat and Akshat Rathee discuss the global gaming industy.
Branded is a live media company in Singapore that has a popular platform called All That Matters, which hosts several conferences including Music Matters, Sports Matters, Gaming Matters, Marketing Matters, Arts Matters, Live Matters, Digital Matters, and Learning Matters. In addition, Branded hosts It’s A Girl Thing, a touring festival and empowerment platform for young women, and Creator World, which is one of the latest event platforms for young influencers in Asia.