Influential Japanese Composer Yoshiki released his signature collaboration “Y by YOSHIKI x CHAMPAGNE POMMERY” with French Champagne house POMMERY to a resounding response.
The first 10,000 bottles released in Japan sold out instantly, along with its online stock offered worldwide selling out in just 10 minutes. In addition, the entire import inventory, including pre-order sales from stores and restaurants, completely sold out in 24 hours.
The speed at which this first lot of this high-end champagne sold out was unprecedented in POMMERY’s long history, which dates back to its founding in 1836.
Yoshiki is an internationally renowned composer, classically-trained pianist, rock drummer, and the leader of the rock group X Japan. Named “one of the most influential musicians and composers in Japanese history” by Consequence of Sound and is described by Billboard Magazine as “a musical innovator.”
His worldwide projects include a song dedicated to the tenth anniversary of the Emperor of Japan’s reign, the official theme song for the Aichi World Expo, Hollywood film soundtracks, and the official theme song for the prestigious Golden Globe Awards. Led by Yoshiki, X Japan has sold over 30 million albums and singles and has sold out the 55,000-seat Tokyo Dome a record-breaking 18 times. He was the first Asian musician to perform at the world’s greatest music halls including Madison Square Garden, Wembley Arena, and a solo performance at Carnegie Hall.
In addition to his music, Yoshiki is also a fashion icon as the designer of his high-fashion kimono brand YOSHIKIMONO and the first Japanese male to appear on the cover of Vogue Japan. In 2021, Baccarat selected YOSHIKI to design a Harcourt glass in celebration of its 180th anniversary. He is also the founder of Yoshiki Foundation America, a 501(c)(3) non-profit public benefit organization, and has long been committed to philanthropy.
On the release of his signature Champagne Yoshiki said “I am confident, it is the best Champagne I have ever had up to the present point.” After many revisions by Yoshiki and POMMERY since 2019, “Y by YOSHIKI x CHAMPAGNE POMMERY Brut” finally achieved the high degree of style and quality that both parties are known for.
Its taste, aroma, and trailing notes, as well as the design of its bottle, were carefully crafted by both collaborators. Yoshiki’s previous wine release, “Y by YOSHIKI” had been called the “phantom wine” because of how difficult it can be to get ahold of. A similar fan nickname had been applied to the new “Y by YOSHIKI x CHAMPAGNE POMMERY Brut” which has now sparked the legend of the “phantom Champagne.”
Ken Moroi, President of Vranken Pommery Japan Co., Ltd., was amazed that 10,000 bottles of Champagne, a product priced upwards of 15,000 yen, sold out on the day of release. With orders from stores and restaurants continuing to flood in, and with a large number of back orders, the Pommery headquarters in France is already working to increase its production in order to restart sales next year. Going forward, the company plans to expand the number of locations that handle this product to include famous hotels, restaurants, major department stores, and wine shops.
Many fans on social media commented on the release. Most were eagerly awaiting sales to start up again. Some examples include, “It was so popular that it sold out immediately. I’m waiting for the announcement of a second edition. I hope I can buy some next time,”another fan posted “It sold out immediately, so I couldn’t buy any… I’m putting my hopes on the next sale,” and “I sincerely hope that Yoshiki Champagne will go on sale again.”
For more on YOSHIKI X POMMERY here.