As we enter Q4, Asia is still showing great promise and potential for growth. Major labels like Sony Music Entertainment continue to move operations to hotbeds of engagement within the region. Last week Sony announced the opening of its new office in the heart of Manila, where they see cultural diversity coupled with fast-paced digital adoption as a major asset in capitalizing on growth in the area.
Companies such as Kroma and Live Nation have also found the Philippines to be fertile ground to build operations. Considered to be a ‘Trigger’ city, Manila is rich with musical talent and music consumers. Home to artists that can garner anywhere from a millions to billions of Tiktok Views (Chartmetric). Many of the artists already signed to SME Philippines are among the most popular in the region, including Ben&Ben, SB19, NOBITA, Ace Banzuelo, and Clara Benin.
The new Manila headquarters is located in Pasig City, a major business, entertainment, and cultural hub. The new office will be the home for SME Philippines and The Orchard Philippines, housing specialists in A&R and digital marketing to support SME Philippine’s growing roster, discover and develop up-and-coming talent, and promote music from the country.
The opening event was attended by Pasig City Deputy Mayor Dodot Jaworski, as well as senior executives from Sony Music Group, artists, and business partners. Guests enjoyed performances by local SME stars Ace Banzuelo, I Belong to The Zoo, Alex Bruce, Clara Benin, Young Cocoa, and Of Mercury.
“The Philippines is a music-loving nation. It is exciting to witness the growth of the local music industry and see local musicians making it big regionally and internationally. We are heartened to see that Sony Music Philippines is calling Pasig City its home,” said Vice Mayor of Pasig City, Dodot Jaworski.