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Tencent Introduces Real-Time Analytics For Artist to Track Music Industry Trends

TME Business Intelligence for Artists helps artists to understand their listeners, and helps content creators to capture music industry trends.

Tencent
Tencent Music Entertainment

Tencent Music Entertainment Group launched TME Business Intelligence for Artists to provide partners with services that enable music labels and artists to access real-time data on the performance of musical works and observe music industry trends.

Using TME’s database of tens of millions of songs, TME BI for Artist data is updated 150 times a day by data mining across many platforms. Featuring essential information needed for labels to monitor the success of copyrighted compositions, including data overview, artist overview, song performance, and digital album analysis.

Business Intelligence for Artists also allows artists to understand their listeners, and helps content creators to capture music industry trends and user preferences, equipping music professionals with a better understanding of the business value behind the data.

Using access to TME Research Institute, TME BI for Artists develops industry reviews and in-depth analysis reports regularly. Bringing fresh insights to content creators and the whole industry, driving business growth as well as improving the efficiency of content creation, promotion, and distribution. 

TME BI for Artists also presents selected industry news to guide music professionals on emerging market trends. With coverage from music charts to music data, and from individual services to business services. As a leading player in China’s music industry, TME is deepening and executing its dual content-and-platform strategy.

TME continues its efforts in technology innovation and resource integration to invigorate the music service ecosystem, supporting and empowering more content creators to maximize their potential and value, and creating more opportunities for the whole industry.

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